Social Groups
Mainstreamers - Largest segment of consumers, seek security and tend to buy well-established brands.
Aspirers/Social Climbers - This groups motivation is status and often buy high tech/fashion goods to give them a better image.
Succeeders - These people have climbed the ladder, and want control of what they have.
Reformers - They want to make the world a better place, educated professionals, they buy eco/healthy products, and have an influential voice.
Individuals - People who respond to advertisements which emphasize individuality/quirkiness.
Mise en scene - everything in the scene - the lighting, actors, costumes, sound, set etc.
Conotation - what something implies.
Denotation - what know from what you see.
Ideologies - ideas.
Anchorage - words/images that create a meaning to pull the audience in.
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