Euphoria: - The advert displays a man and woman expressing sensual feelings for the perfume; we can tell this due to their body language. The advert suggests that the perfume is pleasing, yet the mouth position of the man makes you think that the perfume makes you want the female for their bodies more than their lips. The low level lighting indicates that the perfume is more of a night scent than an everyday.
Promesse: - This advert suggests that the perfume brings out the romance through everyday things such as sitting on the bench, which would usually be boring. Instead it shows happiness and true love by their facial expressions towards each other. It maybe suggests that the perfume is a gift and a special thing, due to the couple appearing as newlyweds; the advert shows a wedding ring and a bridal bouquet.
Overall, the adverts differ greatly, in theme and in mood. Whilst Euphoria has a more sexual, passionate feeling to it, Promesse is themed more towards love. Therefore the target audience is different; for instance, Girls who dream about true love and romance are far more likely to be interested in Promesse. However, both adverts give the impression that their scent is not an everyday smell, it is special; Promesse by the image of marriage, and Euphoria by the night time (suggested by the mise en scene). Promesse has a more positive image, whilst Euphoria is more flirtatious.
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