Butterfly
Free your senses...
My perfume is called Butterfly, and is targeted at those on Maslow's Hierarchy who need Belongingness/Love, security and for those with aesthetic needs. This is because the main idea around Butterfly is love, nature, beauty and of course freedom.
There are lots of things to think about when deciding the whole mise en scene, but because a butterfly is a natural creature, I think green, and trees need to be involved in the advertisement, because it indicates nature. I also think Butterfly conjures up the colours of pink, purple and blue, pastel colours, which are quite feminine and floral, like a butterfly.
The lighting needs to be dark around the actual perfume bottle to emphasise it and to make it the focus of attention in the bottom section of the advert, however, in contrast, the picture needs to be light, like a butterfly, with a sunny impression.
The actors need to be naturally beautiful people, which will keep the target audience happy. The man's clothing must be very plain, just normal, but classy, perfect for a walk in the park. The girls clothing is more important, because it is a perfume for the female. She needs a flowy long dress, emphasising a butterfly's freedom. It could be any neutral colour, such as white, showing the nature and simplicity.
The butterfly against the bottle should be a pastel coloured one, that doesn't clash or be the same colour as the perfume bottle. This is to emphasis the animal, and it's life.
The font used should be readable, but elegant/floaty. This emphasised not only the gender, but the sense of freedom.
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