Evaluation of "Butterfly"

Natural Health Beauty magazine is a very appropriate magazine for the advert of my perfume “Butterfly”. Its title suggests it is about the world and natural beauty rather than celebrity gossip, which is perfect for my perfume; you can see my perfume is trying to promote nature and natural beauty due to its natural setting, the flowers and the slogan – free your senses. The magazine “Natural Health” immediately shows us that it is not about figures and things, more happiness and health, and the people in my advert suggest that they are not bother by clothing, due to the plain black and boring clothes.
The people who are likely to read this magazine are women who are into natural beauty and happiness through health. I feel that this is the perfect target audience for my perfume, as women/ladies like this are likely to ignore diamante and celebrity labelled perfumes, and therefore my perfume suits them more.
Also, at the bottom of the cover of Natural Health magazine, you can see it mentions “organic beauty”, which is the whole point of my advert. It aims to promote confidence in your natural face, instead of being someone you’re not.
I think my advert for “Butterfly” went really well, I think it easily promotes the target audience and appeals to the needs like aesthetic needs. I am pleased with my progress on Adobe Photoshop, I managed to create almost a mirror image of my original idea. If I was doing it again, I would concentrate on the people involved in the picture to give an even better
display of the perfume’s target audience.

Perfume Advert "Butterfly"

Experimenting with Adobe Photoshop

Experimenting with Adobe Photoshop

I chose a picture from an copyright free website, and then transferred it to photoshop. The photograph in the top left hand corner is the original; I first adapted the brightness and contrast of the photo, as you can see in the middle picture. I chose to make the background darker using the contrast, and therefore the flowers stand out more, and are the main focus of the photo. Next, I chose to experiement with gradient, again trying to make the flowers the most important part of the focus. I placed the dark area of gradient in the left corner, as you can see in the bottom left picture, because it had nothing but a green background in it, and this way, the foreground of the flowers is more prominent. Also, this makes good use of the rule of thirds, because it ensures that the audience look at the flowers on the vertical lines. Next, I chose to try and change the colour of each individual flower bud, and this would give it a contemporary modern look to engage with younger audiences. This was challenging, but we managed to draw around each flower shape and then change the fill of each flower colour, but also so it remained slightly transparent to allow us to see the natural lines of the flower. Next, in order to make the picture look like it was for a perfume advert, I managed to copy a cut out layer of a perfume bottle onto the image. This I found quite difficult, because I didn't really understand how to do it.

Perfume Advertisement Collage

Butterfly is a natural perfume meant for those who are into the outdoors, or want to be. It is the smell of freedom because a butterfly is free to fly around, and needs a lot of green colours to represent the natural theme. I also feel the butterfly trail is nessecary because it adds a feminine touch to the advert. Also the couple holding hands represents love and belonging, and therefore shows that it appeals to those needs in Maslow's Hierarchy.