
Institutional Information:
Paranormal Activity was made in 2007, with Oren Peli as the director. It was filmed on Bavarian Drive, in San Diego, California, and produced by Blumhouse Productions. The film had a budget of $15,000, yet grossed around $193,355,800!
In the United Kingdom, Paranormal Activity was rated as an age 15 movie, which is the same as with The Ring, and The Blair Witch Project, again appealing to an older teenage audience. With Paranormal Activity, this is mainly to do with the marketing strategy of the film, which was an internet based campaign. I think that the film appeals to either sex, as it is not gender specific. It appeals most to those who are interested in the paranormal, and to horror movie goers. This is due to the theme, being a demonic type of film. When watching this film, I found that it wasn’t too frightening, as although it contained an idea of the unknown, there were only a few jumpy bits, including the endings.
One of the stereotypical conventions which are used in Paranormal Activity is the lighting in order to create a frightening effect. The scariest scenes within the film are held during the dark hours, and so, the director has chosen to use a night vision. This creates effect as you cannot see well, due to the lack of light, which adds to the element of suspense from the unknown.

The camera usage in this film differs from The Ring as it is a hand held camera, which, in my opinion makes the scenes more intense. This is because you only can see what where the camera is pointing, and this makes the audience closer, and more connected to the feelings of the characters. I think this is effective mainly for the sections of the film where something is about to happen, and the action is becoming fast paced, instead of the general everyday things. This may work well in our horror film clip, when our character begins to sense something around him in the woods, and when he starts to run away from our demonic character.
I think, if we were to use this in our clip, it would be effective to the audience, because the jolty unsteady camera footage would give a sense of moving and the unknown. A lot of the footage in Paranormal Activity is shot from a close angle, which again gives the audience a fear of the unknown, as it blocks the view of everything around, and therefore they feel less secure and as if something is surrounding the camera.
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