Institutional Information:
The Blair Witch Project was made in 1999 and directed by both Daniel Myrick and Eduardo Sanchez. The film was produced by Haxan Films, and filmed in Adamstown, Maryland. At the box office, it was initially budgeted at $60,000, and on its opening weekend, received $1,512,054 on 27 screens.
Again, similarly to The Ring, the target audience is also late teens, due to firstly, the 15 age certificate, but also again, the leading characters in the film are student film makers, and therefore it appeals more to that age group.
In this film, one of the stereotypical horror conventions in The Blair Witch Project is the use of diagetic sound, which is applied to the film in order to create effect. Alike in the Ring, the use of diagetic sound allows the audience to hear directly the same as the characters. The directors may have chosen to include a lot of diagetic sound within the film in order to make the audience connect with the characters greater, and include them within the story further, in order to try and make an impact on them. By feeling as though you are in a horror film, you are likely to be more scared when something happens, and this meets the target of horror films.
If we choose to focus on mainly diagetic sound, we will make sure it is lots of common noises, such as trees rustling, snapping twigs, and footsteps in order to build up the tension within the opening scene. This is likely, as with the Blair Witch Project, to entice the viewers into the opening scene, which is vital to guarantee they are interested and continue to watch the film.
The opening sequence in the Blair Witch Project is very effective therefore because it immediately draws you in, and therefore we most definitely need to consider the use of diagetic sound in our opening, to hook our audience.
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